# Brand Origin Effects During Economic Declines: Evidence from an Emerging Market

> Research article (Journal of International Marketing, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4319833550](https://www.wikidata.org/wiki/openalex:W4319833550)  
**Source**: https://4ort.xyz/entity/brand-origin-effects-during-economic-declines-evidence-from-an-emerging-market