# Brand negativity: a relational perspective on anti-brand community participation

> Research article (European Journal of Marketing, 2020) · cited 113× · AI/ML

**Wikidata**: [openalex:W3024191747](https://www.wikidata.org/wiki/openalex:W3024191747)  
**Source**: https://4ort.xyz/entity/brand-negativity-a-relational-perspective-on-anti-brand-community-participation