# Brand meaning cocreation: toward a conceptualization and research implications

> Research article (Journal of Service Theory and Practice, 2016) · cited 48× · AI/ML

**Wikidata**: [openalex:W2533620963](https://www.wikidata.org/wiki/openalex:W2533620963)  
**Source**: https://4ort.xyz/entity/brand-meaning-cocreation-toward-a-conceptualization-and-research-implications