# Brand management efficiency and firm value: An integrated resource based and signalling theory perspective

> Research article (Industrial Marketing Management, 2018) · cited 90× · AI/ML

**Wikidata**: [openalex:W2807678517](https://www.wikidata.org/wiki/openalex:W2807678517)  
**Source**: https://4ort.xyz/entity/brand-management-efficiency-and-firm-value-an-integrated-resource-based-and-signalling-theory-perspective