# brand loyalty

> the positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions or changes in the environment

**Wikidata**: [Q1900653](https://www.wikidata.org/wiki/Q1900653)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Brand_loyalty)  
**Source**: https://4ort.xyz/entity/brand-loyalty


## References

1. Freebase Data Dumps. 2013
2. Quora
3. [OpenAlex](https://docs.openalex.org/download-snapshot/snapshot-data-format)