# Brand Loyalty Versus Store Loyalty: Consumers’ Role in Determining Dependence Structure of Supplier–Retailer Dyads

> Research article (Journal of Business-to-Business Marketing, 2017) · cited 15× · AI/ML

**Wikidata**: [openalex:W2619388465](https://www.wikidata.org/wiki/openalex:W2619388465)  
**Source**: https://4ort.xyz/entity/brand-loyalty-versus-store-loyalty-consumers-role-in-determining-dependence-structure-of-supplierretailer-dyads