# Brand loyalty through brand tribalism: an anthropological perspective

> Research article (Management Research Review, 2021) · cited 10× · AI/ML

**Wikidata**: [openalex:W3199586650](https://www.wikidata.org/wiki/openalex:W3199586650)  
**Source**: https://4ort.xyz/entity/brand-loyalty-through-brand-tribalism-an-anthropological-perspective