# Brand love: the emotional bridge between experience and engagement, generation-M perspective

> Research article (Journal of Product & Brand Management, 2019) · cited 158× · AI/ML

**Wikidata**: [openalex:W2921267785](https://www.wikidata.org/wiki/openalex:W2921267785)  
**Source**: https://4ort.xyz/entity/brand-love-the-emotional-bridge-between-experience-and-engagement-generation-m-perspective