# Brand love: development and validation of a practical scale

> Research article (Marketing Letters, 2016) · cited 379× · AI/ML

**Wikidata**: [openalex:W2516495267](https://www.wikidata.org/wiki/openalex:W2516495267)  
**Source**: https://4ort.xyz/entity/brand-love-development-and-validation-of-a-practical-scale