# Brand love and customer brand engagement for masstige: a cross-cultural perspective

> Research article (Journal of Product & Brand Management, 2025) · cited 18× · AI/ML

**Wikidata**: [openalex:W4407364483](https://www.wikidata.org/wiki/openalex:W4407364483)  
**Source**: https://4ort.xyz/entity/brand-love-and-customer-brand-engagement-for-masstige-a-cross-cultural-perspective