# brand image

> impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings)

**Wikidata**: [Q9008029](https://www.wikidata.org/wiki/Q9008029)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Brand_image)  
**Source**: https://4ort.xyz/entity/brand-image


## References

1. Quora