# Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)

> Research article (Journal of Advertising, 2015) · cited 36× · AI/ML

**Wikidata**: [openalex:W2302028938](https://www.wikidata.org/wiki/openalex:W2302028938)  
**Source**: https://4ort.xyz/entity/brand-image-congruence-through-sponsorship-of-sporting-events-a-reinquiry-of-gwinner-and-eaton-1999