# Brand image and lexicographic analysis: an application to shopping malls

> Research article (Cuadernos de Gestión, 2015) · cited 10× · AI/ML

**Wikidata**: [openalex:W1846638999](https://www.wikidata.org/wiki/openalex:W1846638999)  
**Source**: https://4ort.xyz/entity/brand-image-and-lexicographic-analysis-an-application-to-shopping-malls