# BRAND IDENTITY MANAGEMENT AND CORPORATE SOCIAL RESPONSIBILITY: AN ANALYSIS FROM EMPLOYEES’ PERSPECTIVE IN THE BANKING SECTOR

> Research article (Journal of Business Economics and Management, 2017) · cited 24× · AI/ML

**Wikidata**: [openalex:W2606228498](https://www.wikidata.org/wiki/openalex:W2606228498)  
**Source**: https://4ort.xyz/entity/brand-identity-management-and-corporate-social-responsibility-an-analysis-from-employees-perspective-in-the-banking-sect