# Brand fidelity: a relationship maintenance perspective

> Research article (Journal of Brand Management, 2018) · cited 36× · AI/ML

**Wikidata**: [openalex:W2802159408](https://www.wikidata.org/wiki/openalex:W2802159408)  
**Source**: https://4ort.xyz/entity/brand-fidelity-a-relationship-maintenance-perspective