# Brand equity chain and brand equity measurement approaches

> Research article (Marketing Intelligence & Planning, 2023) · cited 26× · AI/ML

**Wikidata**: [openalex:W4361284610](https://www.wikidata.org/wiki/openalex:W4361284610)  
**Source**: https://4ort.xyz/entity/brand-equity-chain-and-brand-equity-measurement-approaches