# Brand Equity and Brand Loyalty: New Perspective

> Research article (DergiPark (Istanbul University), 2016) · cited 18× · AI/ML

**Wikidata**: [openalex:W2541412245](https://www.wikidata.org/wiki/openalex:W2541412245)  
**Source**: https://4ort.xyz/entity/brand-equity-and-brand-loyalty-new-perspective