# Brand consistency and coherency at the London 2012 Olympic Games

> Research article (Journal of Strategic Marketing, 2017) · cited 18× · AI/ML

**Wikidata**: [openalex:W2590538438](https://www.wikidata.org/wiki/openalex:W2590538438)  
**Source**: https://4ort.xyz/entity/brand-consistency-and-coherency-at-the-london-2012-olympic-games