# Brand community identification matters: a dual value-creation routes framework

> Research article (Journal of Product & Brand Management, 2019) · cited 42× · AI/ML

**Wikidata**: [openalex:W2966034475](https://www.wikidata.org/wiki/openalex:W2966034475)  
**Source**: https://4ort.xyz/entity/brand-community-identification-matters-a-dual-value-creation-routes-framework