# Brand Communication of Higher Education Institutions: a Call for Multichannel Communication Analysis in Higher Education Branding Research

> Research article (Higher Education Policy, 2020) · cited 17× · AI/ML

**Wikidata**: [openalex:W3003420002](https://www.wikidata.org/wiki/openalex:W3003420002)  
**Source**: https://4ort.xyz/entity/brand-communication-of-higher-education-institutions-a-call-for-multichannel-communication-analysis-in-higher-education-