# Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country

> Research article (Journal of Islamic marketing, 2021) · cited 11× · AI/ML

**Wikidata**: [openalex:W3195107280](https://www.wikidata.org/wiki/openalex:W3195107280)  
**Source**: https://4ort.xyz/entity/brand-clarity-of-local-and-global-brands-in-fast-moving-consumer-goods-an-empirical-study-in-a-middle-east-country