# Brand bravery: conceptualization, scale development and validation

> Research article (Journal of Product & Brand Management, 2020) · cited 20× · AI/ML

**Wikidata**: [openalex:W3104661775](https://www.wikidata.org/wiki/openalex:W3104661775)  
**Source**: https://4ort.xyz/entity/brand-bravery-conceptualization-scale-development-and-validation