# Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products

> Research article (Psychology and Marketing, 2016) · cited 286× · AI/ML

**Wikidata**: [openalex:W2353334026](https://www.wikidata.org/wiki/openalex:W2353334026)  
**Source**: https://4ort.xyz/entity/brand-authenticity-testing-the-antecedents-and-outcomes-of-brand-management-s-passion-for-its-products