# Brand authenticity: literature review, comprehensive definition, and an amalgamated scale

> Research article (The Journal of Marketing Theory and Practice, 2022) · cited 87× · AI/ML

**Wikidata**: [openalex:W4207069770](https://www.wikidata.org/wiki/openalex:W4207069770)  
**Source**: https://4ort.xyz/entity/brand-authenticity-literature-review-comprehensive-definition-and-an-amalgamated-scale