# Brand authenticity, its conceptualization, and its relevance to nonprofit marketing

> Research article (International Review on Public and Nonprofit Marketing, 2017) · cited 20× · AI/ML

**Wikidata**: [openalex:W2590310982](https://www.wikidata.org/wiki/openalex:W2590310982)  
**Source**: https://4ort.xyz/entity/brand-authenticity-its-conceptualization-and-its-relevance-to-nonprofit-marketing