# Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns

> Research article (Journal of the Academy of Marketing Science, 2015) · cited 103× · AI/ML

**Wikidata**: [openalex:W2093858166](https://www.wikidata.org/wiki/openalex:W2093858166)  
**Source**: https://4ort.xyz/entity/brand-architecture-strategy-and-firm-value-how-leveraging-separating-and-distancing-the-corporate-brand-affects-risk-and