# Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

> Research article (Journal of Brand Management, 2015) · cited 166× · AI/ML

**Wikidata**: [openalex:W1988717221](https://www.wikidata.org/wiki/openalex:W1988717221)  
**Source**: https://4ort.xyz/entity/brand-anthropomorphism-conceptualization-measurement-and-impact-on-brand-personality-and-loyalty