# Brand ambidexterity and commitment in higher education: An exploratory study

> Research article (Journal of Business Research, 2016) · cited 92× · AI/ML

**Wikidata**: [openalex:W2290872787](https://www.wikidata.org/wiki/openalex:W2290872787)  
**Source**: https://4ort.xyz/entity/brand-ambidexterity-and-commitment-in-higher-education-an-exploratory-study