# Brand addiction: Exploring the concept and its definition through an experiential lens

> Research article (Journal of Business Research, 2018) · cited 90× · AI/ML

**Wikidata**: [openalex:W2788826182](https://www.wikidata.org/wiki/openalex:W2788826182)  
**Source**: https://4ort.xyz/entity/brand-addiction-exploring-the-concept-and-its-definition-through-an-experiential-lens