# Brand addiction: conceptualization and scale development

> Research article (European Journal of Marketing, 2017) · cited 76× · AI/ML

**Wikidata**: [openalex:W2767018986](https://www.wikidata.org/wiki/openalex:W2767018986)  
**Source**: https://4ort.xyz/entity/brand-addiction-conceptualization-and-scale-development