# Brand activism as a marketing strategy: an integrative framework and research agenda

> Research article (Journal of Brand Management, 2023) · cited 53× · AI/ML

**Wikidata**: [openalex:W4385298871](https://www.wikidata.org/wiki/openalex:W4385298871)  
**Source**: https://4ort.xyz/entity/brand-activism-as-a-marketing-strategy-an-integrative-framework-and-research-agenda