# Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media

> Research article (Business Horizons, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4289342454](https://www.wikidata.org/wiki/openalex:W4289342454)  
**Source**: https://4ort.xyz/entity/brace-yourself-why-managers-should-adopt-a-synthetic-media-incident-response-playbook-in-an-age-of-falsity-and-synthetic