# Boosting eCommerce sales with livestreaming in B2B marketplace: A perspective on live streamers’ competencies

> Research article (Journal of Business Research, 2023) · cited 35× · AI/ML

**Wikidata**: [openalex:W4384103866](https://www.wikidata.org/wiki/openalex:W4384103866)  
**Source**: https://4ort.xyz/entity/boosting-ecommerce-sales-with-livestreaming-in-b2b-marketplace-a-perspective-on-live-streamers-competencies