# Boosting e-commerce sales with live streaming: the power of barrages

> Research article (Electronic Commerce Research, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4403476650](https://www.wikidata.org/wiki/openalex:W4403476650)  
**Source**: https://4ort.xyz/entity/boosting-e-commerce-sales-with-live-streaming-the-power-of-barrages