# BOKE

> company

**Wikidata**: [Q108815228](https://www.wikidata.org/wiki/Q108815228)  
**Source**: https://4ort.xyz/entity/boke

## Summary
BOKE (波克科技) is a Chinese video game developer and publisher founded in April 2010, operating as a limited liability company headquartered in Shanghai's Putuo District. The company specializes in creating and distributing video games within the People's Republic of China, maintaining an active digital presence across multiple Chinese social media platforms including WeChat, Weibo, Bilibili, and Zhihu.

## Key Facts
- **Founded**: April 2010 (2010-04-00) in the People's Republic of China
- **Legal Form**: Limited liability company
- **Unified Social Credit ID**: 91310000552962929G
- **Industry**: Video game industry
- **Functions**: Video game developer, video game publisher, and company (multiple roles)
- **Chinese Name**: 波克科技 (primary alias)
- **Headquarters Address**: 上海普陀区中江路879号天地软件园 (No. 879 Zhongjiang Road, Tiandi Software Park, Putuo District, Shanghai)
- **Official Website**: https://www.boke.com/ (Chinese language)
- **WeChat ID**: BokeOfficial
- **Weibo User ID**: 7524264342
- **Bilibili UID**: 1726164916
- **Zhihu Username**: fyosd888
- **Catchphrase Evolution**: 
  - "快乐游戏，快乐生活" (Happy Games, Happy Life) used until September 25, 2020
  - "BE WILD. BE FREE." adopted from September 25, 2020 onward
- **Wikipedia Presence**: Chinese language edition only (sitelink count: 1)
- **Wikidata Description**: Company

## FAQs
**What is BOKE?**
BOKE is a Shanghai-based video game development and publishing company officially known as 波克科技, established in April 2010 as a limited liability company in China.

**When was BOKE founded and what is its legal structure?**
The company was founded in April 2010 and operates as a limited liability company under Chinese corporate law, with unified social credit identifier 91310000552962929G.

**Where is BOKE's headquarters located?**
BOKE's headquarters is specifically located at No. 879 Zhongjiang Road, Tiandi Software Park, in Shanghai's Putuo District, placing it within a designated technology and software development zone.

**What does BOKE do in the gaming industry?**
BOKE functions as both a video game developer (creating games) and a video game publisher (distributing them), making it a dual-role entity within China's video game industry.

**What is BOKE's company slogan and when did it change?**
BOKE's original slogan "快乐游戏，快乐生活" (Happy Games, Happy Life) was used until September 25, 2020, when it switched to the English slogan "BE WILD. BE FREE." marking a significant rebranding moment.

**How can I follow BOKE on Chinese social media?**
You can follow BOKE on WeChat (ID: BokeOfficial), Weibo (user ID: 7524264342), Bilibili (UID: 1726164916), and Zhihu (username: fyosd888) for official updates and community interaction.

**What is BOKE's official website?**
The company's official website is https://www.boke.com/, which is presented in Chinese language for its primary domestic audience.

## Why It Matters
BOKE represents a significant player in China's domestic video game industry, embodying the integration of development and publishing functions within a single corporate entity. As a limited liability company established in 2010, it illustrates the growth of Shanghai's tech ecosystem, specifically within the Putuo District's Tiandi Software Park, a strategic location designed to foster software innovation. The company's evolution from the slogan "快乐游戏，快乐生活" to "BE WILD. BE FREE." in September 2020 signals a strategic pivot toward a more globalized, perhaps youth-oriented brand identity, reflecting broader trends in Chinese gaming companies seeking international appeal. BOKE's multi-platform social media strategy across WeChat, Weibo, Bilibili, and Zhihu demonstrates a comprehensive approach to community building and player engagement within China's unique digital landscape, where Western platforms are inaccessible. Its dual role as both developer and publisher allows for greater control over the entire game lifecycle, from conception to market distribution, which is particularly important in China's heavily regulated gaming market. The company's presence is exclusively documented in Chinese-language sources (single Wikipedia sitelink), highlighting how major Chinese tech entities can operate with significant domestic impact while remaining relatively opaque to international audiences, making it a representative case study of China's closed-loop digital economy.

## Notable For
- **Dual Industry Role**: Simultaneously operates as both video game developer and publisher, consolidating creative and distribution functions under one corporate roof
- **Strategic Shanghai Location**: Positioned specifically within Tiandi Software Park in Putuo District, a dedicated technology development zone in China's largest economic hub
- **Comprehensive Chinese Social Media Integration**: Maintains verified presence across four major Chinese platforms—WeChat, Weibo, Bilibili, and Zhihu—with distinct official identifiers for each
- **Documented Rebranding**: The precise September 25, 2020 transition from a Chinese-language slogan to an English one marks a clear, date-specific strategic shift in corporate identity
- **Limited Liability Structure**: Operates under China's modern corporate framework with a traceable unified social credit ID, providing transparency within the domestic regulatory system
- **Single-Language Digital Footprint**: Despite being a 2010-era tech company, maintains only Chinese-language Wikipedia documentation, reflecting a focused domestic market strategy rather than global expansion

## Body

### Company Overview and Classification
BOKE is classified in structured knowledge systems as a multifaceted entity serving three primary functions: video game developer, video game publisher, and general company. This triple classification distinguishes it from studios that solely develop or only publish titles. The company's formal Chinese name is 波克科技, which translates to "Boke Technology," indicating a tech-focused identity. Operating within the video game industry, BOKE represents the modern Chinese gaming enterprise model where vertical integration allows for end-to-end control over intellectual property creation, localization, monetization, and distribution within the world's largest gaming market by revenue.

### Corporate Foundation and Legal Structure
Established in April 2010, BOKE was incorporated as a limited liability company (有限责任公司) under Chinese commercial law, the most common structure for tech startups in China that balances investor protection with operational flexibility. The company's unified social credit identifier 91310000552962929G serves as its permanent, unique registration number within China's integrated business registration and social credit system, enabling regulatory oversight and public verification. This 18-digit code, implemented nationwide in 2015, contains encoded information about the company's registration region, entity type, and unique sequence number, making BOKE a fully traceable legal entity within the People's Republic of China's corporate governance framework.

### Headquarters and Geographic Strategy
BOKE's physical headquarters is precisely located at No. 879 Zhongjiang Road within the Tiandi Software Park (天地软件园) in Shanghai's Putuo District. This location is strategically significant: Putuo District, while not as internationally famous as Pudong, has been developed as a key software and digital creative industries cluster in Shanghai. Tiandi Software Park specifically houses numerous technology companies, providing infrastructure benefits, policy incentives, and talent pools. The street address 上海普陀区中江路879号天地软件园 places BOKE in the heart of Shanghai's municipal technology corridor, offering proximity to major universities, transportation networks, and the broader Yangtze River Delta economic zone's supply chains.

### Brand Identity and Evolution
The company's catchphrase underwent a precise transformation on September 25, 2020. Prior to this date, BOKE used "快乐游戏，快乐生活" (Kuàilè yóuxì, kuàilè shēnghuó), which translates to "Happy Games, Happy Life"—a culturally resonant, domestic-market-focused slogan emphasizing joy and lifestyle integration. On September 25, 2020, this was replaced with "BE WILD. BE FREE."—an English-language, imperative-style slogan using periods as emphasis, suggesting a bold repositioning toward younger demographics, perhaps mobile gaming audiences, and potentially signaling aspirations for international market entry or at least a more globalized brand image. This date-specific rebranding provides a clear milestone for analyzing the company's strategic pivot.

### Digital Ecosystem and Social Media Architecture
BOKE maintains an extensive, platform-diversified social media presence across China's major digital ecosystems:
- **WeChat**: Official account ID "BokeOfficial" provides direct messaging, mini-program integration, and content distribution within China's dominant super-app ecosystem
- **Weibo**: User ID "7524264342" operates on China's equivalent to Twitter, enabling real-time announcements, community engagement, and influencer marketing
- **Bilibili**: UID "1726164916" targets the Gen Z demographic on this video-sharing platform popular for gaming content, live streaming, and anime culture
- **Zhihu**: Username "fyosd888" engages with China's Quora-like Q&A community, positioning BOKE as a thought leader and building credibility through expert answers

This four-platform strategy demonstrates sophisticated understanding of China's fragmented but powerful social media landscape, where each platform serves distinct user behaviors and content consumption patterns.

### Industry Position and Market Focus
As both developer and publisher, BOKE occupies a middle-tier position in China's gaming industry hierarchy. Unlike giants Tencent or NetEase, which operate massive publishing platforms, BOKE's model suggests a focus on original IP creation combined with self-publishing capabilities, allowing it to retain greater revenue share and creative control. The company's establishment in 2010 places it among the second wave of Chinese mobile and social game developers that emerged after the smartphone revolution, distinct from earlier PC-centric studios. Its single-language Wikipedia presence and .com domain (rather than .cn) suggest a primary focus on domestic Chinese players while maintaining a veneer of international accessibility.

### Regulatory and Documentation Context
BOKE's documentation in knowledge systems reveals its domestic orientation: only one Wikipedia sitelink exists (Chinese language), and its Wikidata description is simply "company" rather than more elaborate international descriptions. The unified social credit ID 91310000552962929G indicates compliance with China's corporate transparency requirements, where the "91" prefix denotes a business enterprise, "310000" indicates Shanghai municipality registration, and the trailing digits provide unique identification. This level of documentation makes BOKE a trackable entity within China's regulatory framework for video game content approval, youth gaming time restrictions, and anti-addiction systems that have characterized the Chinese market since 2010.