# Bodo Lang

> associate professor, University of Auckland Business School (advertising)

**Wikidata**: [Q91756219](https://www.wikidata.org/wiki/Q91756219)  
**Source**: https://4ort.xyz/entity/bodo-lang


## References

1. Who talks more? How the satisfaction - word of mouth relationship varies across services
2. Message sidedness in a product brand, product form and product category context : a new concept of negative information inclusion in product advertising
3. [Source](https://www.business.auckland.ac.nz/people/blan001)
4. [ORCID Public Data File 2023](https://pub.orcid.org/v3.0/0000-0002-6780-9651/employment/20267329)
5. [Source](http://hdl.handle.net/10523/444)
6. [Source](https://hdl.handle.net/2292/56999)
7. [ORCID Public Data File 2020](https://pub.orcid.org/v3.0_rc1/0000-0002-6780-9651/external-identifiers/1401863)