# Blowing your mind: a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures

> Research article (International Journal of Technology Marketing, 2020) · cited 19× · AI/ML

**Wikidata**: [openalex:W2972683200](https://www.wikidata.org/wiki/openalex:W2972683200)  
**Source**: https://4ort.xyz/entity/blowing-your-mind-a-conceptual-framework-of-augmented-reality-and-virtual-reality-enhanced-cultural-visitor-experiences-