# BlockChain (BC) Upending Customer Experience: Promoting a New Customer Relationship Management (CRM) Structure Using Blockchain Technology (BCT)

> Research article (Journal of Management and Sustainability, 2021) · cited 12× · AI/ML

**Wikidata**: [openalex:W3160760656](https://www.wikidata.org/wiki/openalex:W3160760656)  
**Source**: https://4ort.xyz/entity/blockchain-bc-upending-customer-experience-promoting-a-new-customer-relationship-management-crm-structure-using-blockcha