# Black, white or grey magic? Our future with artificial intelligence

> Research article (Journal of Marketing Management, 2020) · cited 67× · AI/ML

**Wikidata**: [openalex:W3000306837](https://www.wikidata.org/wiki/openalex:W3000306837)  
**Source**: https://4ort.xyz/entity/black-white-or-grey-magic-our-future-with-artificial-intelligence