# Biometric Tools in a Computational Advertising Context: An Overview of Use and Application

> Research article (Journal of Advertising, 2024) · cited 18× · AI/ML

**Wikidata**: [openalex:W4403091110](https://www.wikidata.org/wiki/openalex:W4403091110)  
**Source**: https://4ort.xyz/entity/biometric-tools-in-a-computational-advertising-context-an-overview-of-use-and-application