# Big Data, Small Personas: How Algorithms Shape the Demographic Representation of Data-Driven User Segments

> Research article (Big Data, 2022) · cited 17× · AI/ML

**Wikidata**: [openalex:W4291667741](https://www.wikidata.org/wiki/openalex:W4291667741)  
**Source**: https://4ort.xyz/entity/big-data-small-personas-how-algorithms-shape-the-demographic-representation-of-data-driven-user-segments