# Big Data is watching YOU: opportunities and challenges from the perspective of young adult consumers in Russia

> Research article (Journal of Marketing Management, 2017) · cited 41× · AI/ML

**Wikidata**: [openalex:W2607150167](https://www.wikidata.org/wiki/openalex:W2607150167)  
**Source**: https://4ort.xyz/entity/big-data-is-watching-you-opportunities-and-challenges-from-the-perspective-of-young-adult-consumers-in-russia