# Big Data is not only about data: The two cultures of modelling

> Research article (Big Data & Society, 2017) · cited 32× · AI/ML

**Wikidata**: [openalex:W2606059411](https://www.wikidata.org/wiki/openalex:W2606059411)  
**Source**: https://4ort.xyz/entity/big-data-is-not-only-about-data-the-two-cultures-of-modelling