# Big Data in Marketing Arena. Big Opportunity, Big Challenge, and Research Trends: An Integrated View

> Research article (MANAGEMENT AND ECONOMICS REVIEW, 2018) · cited 20× · AI/ML

**Wikidata**: [openalex:W2809259172](https://www.wikidata.org/wiki/openalex:W2809259172)  
**Source**: https://4ort.xyz/entity/big-data-in-marketing-arena-big-opportunity-big-challenge-and-research-trends-an-integrated-view