# Big Data-enabled Customer Relationship Management: A holistic approach

> Research article (Information Processing & Management, 2018) · cited 124× · AI/ML

**Wikidata**: [openalex:W2784258506](https://www.wikidata.org/wiki/openalex:W2784258506)  
**Source**: https://4ort.xyz/entity/big-data-enabled-customer-relationship-management-a-holistic-approach