# Big Data consumer analytics and the transformation of marketing

> Research article (Journal of Business Research, 2015) · cited 1,330× · AI/ML

**Wikidata**: [openalex:W1001370459](https://www.wikidata.org/wiki/openalex:W1001370459)  
**Source**: https://4ort.xyz/entity/big-data-consumer-analytics-and-the-transformation-of-marketing