# Big Data and Analytics in Retailing

> Research article (NIM Marketing Intelligence Review, 2019) · cited 23× · AI/ML

**Wikidata**: [openalex:W2943744828](https://www.wikidata.org/wiki/openalex:W2943744828)  
**Source**: https://4ort.xyz/entity/big-data-and-analytics-in-retailing