# Big data affordances and market performance: The moderating role of servitization

> Research article (Industrial Marketing Management, 2023) · cited 18× · AI/ML

**Wikidata**: [openalex:W4386364977](https://www.wikidata.org/wiki/openalex:W4386364977)  
**Source**: https://4ort.xyz/entity/big-data-affordances-and-market-performance-the-moderating-role-of-servitization