# Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce

> Research article (Decision Support Systems, 2022) · cited 138× · AI/ML

**Wikidata**: [openalex:W4225150616](https://www.wikidata.org/wiki/openalex:W4225150616)  
**Source**: https://4ort.xyz/entity/big-arena-small-potatoes-a-mixed-methods-investigation-of-atmospheric-cues-in-live-streaming-e-commerce