# Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising

> Research article (IEEE Transactions on Knowledge and Data Engineering, 2017) · cited 78× · AI/ML

**Wikidata**: [openalex:W2770888277](https://www.wikidata.org/wiki/openalex:W2770888277)  
**Source**: https://4ort.xyz/entity/bidding-machine-learning-to-bid-for-directly-optimizing-profits-in-display-advertising